This time Mayhem is a beauty vlogger teaching people how to do a mermaid hairstyle. I have seen many people make hair tutorials, it is assumed that Mayhem is playing a girl. Looking around the room you can see that it is what most people would consider a "feminine" room. Especially when you notice the jewelry board on the wall. More guys should definitely use fairy lights in their room! The room is also messy and has awards in the background to indicate that he is most likely a teenager. Finally, Mayhem references emojis to indicate that he is also current with trends.
Why does any of this matter if he is just selling insurance? I am sure that like me, many of you find this ad to be funny. Entertainment plays a huge part in advertisements because when something is entertaining it is most likely to stay in the viewer's mind. The longer it stays in the viewer's mind, the more likely they are willing to buy what the ad is selling. The most unusual ones are the ones that stand out the most. Is any of this offense? I would say not. This ad is all in good fun, and can even be relatable to anyone who watches or makes these videos. Really just anyone who styles their hair. The point is, we all need insurance. Why not be entertained when looking for one?
My daughter and I really enjoyed this particular commercial. Laughing at his blunders got us talking about the train wreck outcomes we have had trying out new beauty secrets. I agree that Allstate is attempting to create a moment that will last in your mind, after all, we related this ad to our own experiences which opened up a dialogue because of Allstate.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI agree with you Nicole. Allstate is a great entertainer for audiences, for they give a good laugh. Allstate knows people love humor that is why they infuse their messages with comedy, so their commercial will be in the audiences head. Furthermore, Every time a person sees the mayhem ad they will connect it with a good commercial because they had a good laugh. Mayhem commercials are so brilliant with reaching all of their audiences. Allstate is a true mastermind when it comes to marketing.
ReplyDelete